Marketing Content Management for intelligent Context Marketing
For compelling texts and emotional story-telling
Content Marketing is becoming more and more important
Relevant content is becoming increasingly important for marketing and corporate communications across all channels: The need for intelligent content management solutions is growing parallel to the success of contextual marketing. Due to future complexity and multidimensionality of content, data processes for regions, languages, channels, target groups, media types and semantic representations must be perfectly orchestrated.
Today, marketing and communication professionals already have to deal with overwhelming quantities of content – where a single content module may contain well over a hundred branches! From the versioning of individual information modules to the lifecycle management of a complete content portfolio; if even one central message in a comprehensive information module changes, the efficiency and capacity of the entire editorial infrastructure are put to the test.
Due to competition law requirements in various countries and certain sectors’ regulations, texts and descriptions are one of marketing’s most sensitive subjects. Marketing information must meet legally-binding requirements. Faulty or deceptive product marketing texts can lead to costly legal proceedings!
Therefore, requirements are high on process safety, documentation and version controls, especially within the following industries: Finance, Pharma, Chemistry, CPG and Food. And without the right software support, release processes are typically very complex and extremely time-consuming.
Contentserv gives you an efficient Solution for your Content:
- Manage and coordinate texts and translations centrally, quickly, and cost effectively
- Observe country-specific regulations and laws easily
- Reduce translation costs massively through integrated Translation Management
- Don’t worry about text adaptations since texts are directly adopted into media creation, without media disruption.
The solution: multidimensional content engineering
Companies that wish to efficiently orchestrate their marketing, publishing and communication processes multidimensionally, rely on entirely new technological approaches. This system-based support is essential for future-proofing your contextual marketing.
Your Advantages at a Glance!
Accelerate and simplify all content creation, coordination and release processes by using Contentserv's Marketing Content Management! Now you can:
- Coordinate all needed text content for your international communication centrally and make it available to all users
- Seamlessly integrate all content dimensions and enjoy a full use of your content intelligence
- React quickly and flexibly to new legal conditions and to changes in the market thanks to maximum traceability and compliance conformity
- Reach enormous time-savings and cost-savings by putting an end to duplication of efforts
- Manage projects and tasks centrally and efficiently with optimized content workflows and efficient partially automated editorial processes across all locations
- Increase the quality of your processes, content and media outputs with our tried and proven lifecycle management, which turns your content infrastructure into a “learning system”
- Accelerate your time-to-approval and significantly shorten your time-to-market
- Have a transparent overview of where and in which version content is used at all times
- Enjoy the benefits of our comprehensive Content Management for digital assets, with its sophisticated Responsibility Model for a clear role and access structure
- Because all existing systems can be integrated, rest assured that your existing investments are protected! Four Solution Modules (Standard)