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Challenges of the Telecommunication & Services Industry
The Moment of Truth - or the idea that most customers gain an impression of a company through the Internet before personally getting to know it - is transforming marketing communication into an increasingly decisive factor in the future development of telecommunication and service companies.
This means the services descriptions must be not only appealing in-depth, but also penetrating across all customer channels. In the next step, this information must be consistently maintained across all customer touch points. To offer your customers a convincing customer journey, it's therefore important to address the following marketing issues: