Supreme Product Communication for the Home & Garden industry
Centralize Product Information and Optimize Customer Experience with the leading Marketing Technology
Challenges of the Home and Garden Industry
Home & Garden is a booming sector as evidenced by its recent growth: in Western Europe and the United States alone, this market grew between 5 and 10 percent over the past five years. Growing numbers of consumers are dreaming of a private retreat in their own homes and gardens. Lifestyle trends such as urban gardening are also bringing green oases to cities.
However, according to a 2015 eCommerce study, Home & Garden still has a way to go when it comes to product presentation and eCommerce. While the customer experience in this sector is fast and easy to represent, most companies lack the story-telling basics.
Apart from consistent product data, the main issue is telling the product story. It's no surprise that consumers don't just buy the hammer, but also the nail in the wall. Before Home & Garden companies can position themselves for the future, they have to solve the following key marketing issues.