Industry Solutions for Fashion & Lifestyle Companies

Superior Performance and Simplified Management

Challenges faced by the Fashion & Lifestyle Industry

Fashion & Lifestyle is currently one of the most fast-paced industries on the market today. In fashion, trends must be detected early and implemented on short notice, in order to utilize customer potential. With product lifecycles continually shortening while the number of products offered steadily increases, time-to-market has become faster than ever before!

It is important to pay attention – as customers today move across many different channels, for example: TV, Mobile, Social Media, Web or Digital Marketplaces. Currently within digital channels, advertising messages have dramatically increased, making it challenging to stand out from the crowd. Additionally, the increase in digital marketplaces like Amazon, eBay, Zalando, and others makes the possibility of a sale nearly impossible, if your product communication across all marketplaces is not consistently perfect.

Contentserv Product Information Management Erklär Grafik , elektronik
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EN Industry Fashion & Lifestyle – IntroKasia Badura7. September 2016 March 14th, 2018

Fashion & Lifestyle companies must solve their main marketing challenges:

Consistent Branding

Through a centralized marketing platform, that provides product information as well as marketing assets (like images and videos) centrally across all channels, unified brand and product communication can be achieved. Therefore your customers’ product experience greatly improves your brand image and as a result, increases customer loyalty.

Faster Time to Market

During the creation of marketing materials, this can be achieved through process digitalization. Here, a marketing platform can help to relieve your workload, by keeping an eye on your essential data. With a marketing platform materials can also be distributed faster across all connected digital channels.


Integrated Omnichannel Management

Over a PIM system, through a simple connection of internal and external platforms, consistent product information can be provided to digital marketing platforms and market places such as E-Commerce shops and Web CMS. Of course the information can also be configured differently per channel.

Context-Related Product Information

Means the right content, at the right time, delivered to the right target group, with the necessary relevance, across multiple channels. This should be every marketer’s goal. It is only possible with a PIM solution as a central platform for all product content, which compiles data based on user profile and delivers it in real-time.


Contentserv’s Software Solution gives you a competitive edge!

2. EN Industry Fashion & Lifestyle – InsightsKasia Badura7. September 2016 March 14th, 2018

Fashion & Lifestyle– some of our Customers

Asics Logo
Asics Logo
Bakker Logo
Bakker Logo
Berghoff Logo
Berghoff Logo
Dorel Logo
Dorel Logo
jobeline logo
jobeline logo
Miele Logo
Miele Logo
Pflanzen Koelle Logo
Pflanzen Koelle Logo
Villeroy & Boch Logo
Villeroy & Boch Logo
Worldguide Logo
Worldguide Logo
Sport Conrad Logo
Sport Conrad Logo
elten logo
elten logo
Edding Laque Logo
Edding Laque Logo
Calida Logo
Calida Logo
AppelrathCüpper Logo
AppelrathCüpper Logo

4. EN Industry Fashion & Lifestyle – ReferencesKasia Badura7. September 2016 March 14th, 2018