Industry Solutions for Fashion & Lifestyle Companies

Superior Performance and Simplified Management

Challenges faced by the Fashion & Lifestyle Industry

Fashion & Lifestyle is currently one of the most fast-paced industries on the market today. In fashion, trends must be detected early and implemented on short notice, in order to utilize customer potential. With product lifecycles continually shortening while the number of products offered steadily increases, time-to-market has become faster than ever before!

It is important to pay attention – as customers today move across many different channels, for example: TV, Mobile, Social Media, Web or Digital Marketplaces. Currently within digital channels, advertising messages have dramatically increased, making it challenging to stand out from the crowd. Additionally, the increase in digital marketplaces like Amazon, eBay, Zalando, and others makes the possibility of a sale nearly impossible, if your product communication across all marketplaces is not consistently perfect.

 

Contentserv Product Information Management Erklär Grafik
How other companies in the Fashion & Lifestyle industry already use the Contentserv solution Download Case Studies

To be successful in the market, Fashion & Lifestyle companies must solve their main marketing challenges:

 

Consistent Branding

Through a centralized marketing platform, that provides product information as well as marketing assets (like images and videos) centrally across all channels, unified brand and product communication can be achieved. Therefore your customers’ product experience greatly improves your brand image and as a result, increases customer loyalty.

Faster Time to Market

During the creation of marketing materials, this can be achieved through process digitalization. Here, a marketing platform can help to relieve your workload, by keeping an eye on your essential data. With a marketing platform materials can also be distributed faster across all connected digital channels.


Integrated Omnichannel Management

Over a PIM system, through a simple connection of internal and external platforms, consistent product information can be provided to digital marketing platforms and market places such as E-Commerce shops and Web CMS. Of course the information can also be configured differently per channel.

Context-Related Product Information

Means the right content, at the right time, delivered to the right target group, with the necessary relevance, across multiple channels. This should be every marketer’s goal. It is only possible with a PIM solution as a central platform for all product content, which compiles data based on user profile and delivers it in real-time.


Your Marketing Success with our Software Solutions

Lay the perfect foundation for a successful product experience that benefits all of your customers

PRODUCT INFORMATION MANAGEMENT (PIM)

Excellent product communication with Contentserv PIM: Simplify your product information’s management processes and optimize your data maintenance as well as your multi-channel output in multiple languages.

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DIGITAL ASSET MANAGEMENT (DAM)

Seamlessly merge together all types of media data on one interface: images, videos, PDFs, Adobe®InDesign® data and many more formats can be managed centrally and flexibly with Contentserv’s DAM, our fully-integrated media database.

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MARKETING CONTENT MANAGEMENT

 Marketing Content Management by Contentserv supports you with all tasks related to Content Marketing. Now accelerate and simplify all of your text and content creation, coordination and release processes.

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TRANSLATION MANAGEMENT

Generate all of your translation processes, for all languages, in order to keep your marketing content transparent and digital across one central platform: From here, control all To-Dos and processes from the assignment thru to the multichannel outputs.

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Fashion & Lifestyle– some of our Customers

Asics Logo
Asics Logo
Bakker Logo
Bakker Logo
Berghoff Logo
Berghoff Logo
Dorel Logo
Dorel Logo
jobeline logo
jobeline logo
Miele Logo
Miele Logo
Pflanzen Koelle Logo
Pflanzen Koelle Logo
Villeroy & Boch Logo
Villeroy & Boch Logo
Worldguide Logo
Worldguide Logo
Sport Conrad Logo
Sport Conrad Logo
elten logo
elten logo
Edding Laque Logo
Edding Laque Logo
Calida Logo
Calida Logo
AppelrathCüpper Logo
AppelrathCüpper Logo