Business Process Management: Collaboration in a new Dimension
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The information supply chain for launching and updating data-rich content products spans a multitude of teams, departments organisational units, external partners, suppliers and vendors – all of whom provide master data that needs to be checked, merged and cleansed by data stewards.
Once a golden record is created, the adventure really begins! To reach their marketing goals, channel owners, target group experts and local subsidiaries all contribute their content requirements. Agencies, content aggregators
and freelancers also provide videos, storytelling content and additional photos. Customers also provide important content, such as reviews, ratings and product stories – all of which needs review and aggregation!
In order to orchestrate such a complex information supply chain and produce a unique customer journey: clear responsibilities, sophisticated workflows and intelligent task, annotation, review and approval processes are key.