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Future-proof your eCommerce strategy with product content

Available on-demand now

Future-proof your eCommerce strategy with product content

COVID-19 has made it clear: Digitize everything; and think digital-first whether you’re selling to consumers or business buyers. No longer is it acceptable to rely on traditional direct and indirect channels to grow revenue. They may be disrupted on both the supply and demand side. The age of the customer in B2B has been in full swing, and its impact was clear even pre-pandemic, often mimicking B2C experiences as the lines between the two completely blur.

Key takeaways

These leaders will discuss the importance of unifying the buying experience across touchpoints, how PIM and DAM solutions contribute to the success of digital commerce, and why managing the data behind it all is fundamental.

  • Traci Louvier, VP Marketing & Communications, Tuthill
  • Gaby Schwarz, Head of IT & Organization, Rudolf Leiner
  • Joe Cicman, Senior Commerce Analyst, Forrester
  • Jennifer Krizanek, CMO, Contentserv
  • How B2C is driving B2B buying experiences
  • What constitutes a unified buying experience, why it’s become table stakes and the value you can drive from it
  • The impact product information and digital assets have when implementing or replatforming an ecommerce site
  • Challenges, best practice insights and ROI success stories from Tuthill Corporation & Rudolf Leiner

Speakers

Joe Cicman
Senior Analyst, Forrester Research
Joe Cicman
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Traci Louvier
Vice President, Marketing & Communications, Tuthill Corporation
Traci Louvier
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Gaby Schwarz
Head of IT & Organization, Rudolf Leiner
Gaby Schwarz

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Jennifer Krizanek
CMO & Managing Director, USA, Contentserv
Jennifer Krizanek

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Hilke Diepenbruck
Director, Product Marketing, Contentserv
Hilke Diepenbruck

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Future-proof your eCommerce strategy with product content.