Offer the right Content, at the right Time, and in the right Context!
Ensured Customer Experience – thanks to the right context-based marketing data!
Contextualize everything easily: Images, descriptions, prices, technical data, charts, product-to-product relationships – anything can be contextualized for optimally targeted marketing! This allows you to manage themes with optimized media asset variants. Create content that focuses on and adjusts to your audience’s needs.
Manage Buyer Personas and Define Parameters: Easily manage your buyer personas to highlight common audience profiles and create situations that set up corresponding environmental parameters.
Preview for context and audience: At any given time, take a sneak peek at how a given buyer persona will view the content in a specific situation.
Real-time Delivery across all Channels – Proven and Tested
Supply Content for every possible Situation: Provide all of your content in real-time and adjusted for channels, audiences and situations.
Deliver Flexible Formats: With the built-in template engine, choose between providing data (XML, JSON) or pre-formatted layouts (HTML, PDF) with on-the-fly rendering.
Be Prepared for Future Challenges: Real-time delivery is a huge technological challenge! On the technical side: We make real-time delivery work safely with unlimited scalability, using cluster technology. On the business side: We ensure smooth operations, easy to use processes and great user experience.
Simple and User Friendly – Usage and Configuration
Outstanding Usability: Contentserv is so easy to use that any product manager or marketer is able to create context-aware product information and multichannel outputs without the support of specialized IT departments.
Simple Configuration: New attributes, output formats and context-specific setup can be configured visually and without IT expertise. This is where an Enterprise PIM System really makes the difference!
Comprehensive approach: With one system that stores everything, digitalize your entire product communication – you won’t need data, system and process silos anymore! Contentserv includes: PIM, DAM, Editorial Content, Promotion and Campaign Solutions - all in one system.
Want to know more? Learn more about the benefits of the Enterprise PIM System and get a first impression of the system:
EN Home 3. Enterprise PIM – BenefitsPetra Kiermeier5. August 2016 December 4th, 2017