Data Quality for the Medical Devices & Life Sciences industry

Centralized Data Repository with the leading Marketing Technology

Challenges of the Medical Devices & Life Sciences Industry

The medical device industry faces unprecedented challenges owing to strict guidelines as laid out by the FDA’s Unique Device Identification (UDI) system. Medical device manufacturers face strict regulatory compliance and risk management hurdles when introducing new products. This complex and constantly-changing regulatory environment has made accurate product data mandatory for this sector.

The medical device industry creates a significant amount of product information that is consumed by many audiences, including global health authorities, customers, internal personnel and partners. For this reason, generating accurate and complete product information on package labels, patient information sheets, web descriptions and promotions is an absolute requirement for manufacturers.

CONTENTSERV's marketing solution provides medical device manufacturers with the tools they need to improve brand recognition, increase sales and ensure their products are front-of-mind for their customers, whether they are surgeons, patients or hospital administrators.

 

Contentserv Product Information Management Erklär Grafik
Learn more about the Contentserv solution for the Medical Devices & Life Sciences industry CONTACT US

the Contentserv Medical Devices & Life Sciences Solution

 

Data Quality with advanced quality management

In an industry where compliance to regulatory guidelines is a major factor in the innovation of new products, data quality plays a very important role. CONTENTSERV comes with advanced quality management, which includes:

  • Enforced workflows for reviewing product information for regulatory compliance
  • Roles and user rights to ensure data is only accessed by authorized parties
  • Version management, audit trails that record changes, reports and statistics
  • Validating attributes, attribute completeness checks, allowed value checks, terminology checks, configurable rules for running checks.
  • Match and merge to support different activities such as duplicate prevention and data consolidation
  • Custom dashboards to get an initial overview of critical product information

Global Market Success

Multichannel marketing with CONTENTSERV solutions helps medical device manufacturers to:

  • Develop a dialogue with current and prospective customers, making every customer feel the message is customized and relevant for them
  • Create customer-centric campaigns, which along with sophisticated workflow and task management, drastically minimizes the time-to-market
  • Create and bring innovative products to market faster and reach out to newer target audiences by providing useful information

Medical Device Labeling

  • Component-based authoring. The review and approval of text components rather than entire documents enables quicker update cycles, lower translation costs and content reuse
  • Dynamic publishing to maximize efficiency while preserving the integrity of the content to ensure the right information is produced in the right format at the right time

Centralized Data Depository

  • Single, unified source of truth for product information
  • Consistent data across all languages and cultures, resulting in global visibility and traceability
  • Effective change control and enhanced compliance, resulting in lower costs and improved productivity

Contentserv’s Software Solution gives you a competitive edge!

Your Marketing Success with our Software Solutions

Lay the perfect foundation for a genuinely successful product experience for all of your customers

PRODUCT INFORMATION MANAGEMENT (PIM)

Excellent product communication with Contentserv PIM: Simplify your product information’s management processes and optimize your data maintenance as well as your multi-channel output in multiple languages.

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DIGITAL ASSET MANAGEMENT (DAM)

Seamlessly merge together all types of media data on one interface: images, videos, PDFs, Adobe®InDesign® data and many more formats can be managed centrally and flexibly with Contentserv’s DAM, our fully-integrated media database.

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MARKETING CONTENT MANAGEMENT

 Marketing Content Management by Contentserv supports you with all tasks related to Content Marketing. Now accelerate and simplify all of your text and content creation, coordination and release processes.

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TRANSLATION MANAGEMENT

Generate all of your translation processes, for all languages, in order to keep your marketing content transparent and digital across one central platform: From here, control all To-Dos and processes from the assignment thru to the multichannel outputs.

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Medical Devices & Life Sciences – Some of our Customers

By implementing Contentserv, companies in the Medical Devices & Life Sciences sector can improve their data quality and their global market success.

Brand Logo
Brand Logo

BRAND GmbH is an important partner for end users in laboratories all over the world. Around 2,300 employees develop, produce and distribute high-precision laboratory instruments and materials as well as vacuum pumps and systems. The product range comprises tools for Liquid Handling, Life Science, Volumetric Instruments, Density defintion, as well as Clinical and General Laboratories.

Kern Logo
Kern Logo
lauda logo
lauda logo
Miele Logo
Miele Logo

Constant innovation is a maxim of the family business Miele & Cie. KG, which was founded in 1899 with headquarters in Gütersloh. This attitude is expressed today as in the past through Miele's motto "Forever better". Over 16,000 people work worldwide for Miele, over 10,000 of whom are in Germany. Every single employee contributes towards putting this principle into practice. Miele publishes hundreds of brochures with tens of thousands of pages and images every year for its distribution channels with CONTENTSERV.

Ottobock Logo
Ottobock Logo

All around the world, the name Ottobock stands for high-quality, technologically outstanding products and services. The goal of helping people by restoring their mobility and preserving remaining functions stands behind each and every Ottobock product. In 2014, more than 7,300 employees in 51 countries generated a turnover of around €770 million.

Roche Logo
Roche Logo

Roche Diagnostics is a diagnostic division of Hoffmann-La Roche with more than 28,000 employees who manufacture equipment and reagents for research and medical diagnostic applications. Internally, it is organized into five major business areas: Roche Applied Science, Roche Professional Diagnostics, Roche Diabetes Care, Roche Molecular Diagnostics and Roche Tissue Diagnostics (Ventana). The main location for Roche Professional Diagnostics is in Rotkreuz, Switzerland.

Tintometer Logo
Tintometer Logo
Vacuubrand Logo
Vacuubrand Logo
Gehwol Logo
Gehwol Logo
Gerlach Technik Logo
Gerlach Technik Logo