Supreme Product Communication for the Home & Garden industry

Centralize Product Information and Optimize Customer Experience with the leading Marketing Technology

Challenges of the Home and Garden Industry

Home & Garden is a booming sector as evidenced by its recent growth: in Western Europe and the United States alone, this market grew between 5 and 10 percent over the past five years. Growing numbers of consumers are dreaming of a private retreat in their own homes and gardens. Lifestyle trends such as urban gardening are also bringing green oases to cities.

However, according to a 2015 eCommerce study, Home & Garden still has a way to go when it comes to product presentation and eCommerce. While the customer experience in this sector is fast and easy to represent, most companies lack the story-telling basics.

Apart from consistent product data, the main issue is telling the product story. It's no surprise that consumers don't just buy the hammer, but also the nail in the wall. Before Home & Garden companies can position themselves for the future, they have to solve the following key marketing issues.

Contentserv Product Information Management Erklär Grafik
How other companies in the Home & Garden industry already use the Contentserv Solution DOWNLOAD Case Studies

Insights into the Contentserv Home & Garden Solution

 

High-quality product information is selling best

From persuasive sales texts, consultative, helpful and informative texts and technical data, to suitable accessories recommendations, all of this information needs to be maintained in a structured fashion and for different target groups.

For that you need a centralized product information management system that also makes sure this data is prepared and delivered for various formats and touch points, so that you can inform your customers - fast´n`easy.

Product Experience with Images and Videos

Emotional content is the most important prerequisite to selling goods in the Home & Garden sector.

Your images, videos, graphics and sales documents should therefore be managed centrally and prepared automatically for different targeting and channel needs – to bring the right content into the right output channel - fast´n`easy.


Global Market Success

Address your customers in their native language and be more successful than your competitors.

Manage all translations simultaneously for your international multichannel campaigns – be faster and more efficient in new global markets than your competition and save money by translating only once – speed-up market penetration globally by providing local information via a globally centralized platform - fast´n`easy.

Consistent Omnichannel Management

Use our project management and data quality tools to get a quick overview of your tasks and gain perfect data quality for your omnichannel communication.

Our software automatically publishes only approved and best-quality content. You´ll save a lot of time and money that can be invested in optimized marketing communication – fast´n`easy.


Contentserv’s Software Solution gives you a competitive edge!

Your Marketing Success with our Software Solutions

Lay the perfect foundation for a genuinely successful product experience for all of your customers

PRODUCT INFORMATION MANAGEMENT (PIM)

Excellent product communication with Contentserv PIM: Simplify your product information’s management processes and optimize your data maintenance as well as your multi-channel output in multiple languages.

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DIGITAL ASSET MANAGEMENT (DAM)

Seamlessly merge together all types of media data on one interface: images, videos, PDFs, Adobe®InDesign® data and many more formats can be managed centrally and flexibly with Contentserv’s DAM, our fully-integrated media database.

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MARKETING CONTENT MANAGEMENT

 Marketing Content Management by Contentserv supports you with all tasks related to Content Marketing. Now accelerate and simplify all of your text and content creation, coordination and release processes.

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TRANSLATION MANAGEMENT

Generate all of your translation processes, for all languages, in order to keep your marketing content transparent and digital across one central platform: From here, control all To-Dos and processes from the assignment thru to the multichannel outputs.

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Home & Garden – Some of our Customers

By implementing Contentserv, companies in the Home & Garden sector can optimize their product communication to an undreamed level of perfection while saving time and money.

Berghoff Logo
Berghoff Logo

Since 1994, BergHOFF has been known for its unique kitchen and household products. BergHOFF creates and develops high quality kitchen utensils and fine tableware and is now represented in 50 countries with 3,000 shops and no fewer than 60 warehouses. Its headquarters are in Heusden-Zolder, Belgium. Since 2013, BergHOFF has banked on CONTENTSERV’s solutions.

Miele Logo
Miele Logo

Constant innovation is a maxim of the family business Miele & Cie. KG, which was founded in 1899 with headquarters in Gütersloh. This attitude is expressed today as in the past through Miele's motto "Forever better". Over 16,000 people work worldwide for Miele, over 10,000 of whom are in Germany. Every single employee contributes towards putting this principle into practice. Miele publishes hundreds of brochures with tens of thousands of pages and images every year for its distribution channels with CONTENTSERV.

Leifheit Logo
Leifheit Logo

True to the motto "Always a better idea", Leifheit has been the leading provider of household goods in Europe for over 50 years. Innovative products of top quality and pioneering design are characteristic for the brand Leifheit in the cleaning, laundry care and kitchen aids sectors to help make life easier at home and brighten it up. Since 2012, Leifheit has banked on CONTENTSERV for central marketing information management, catalog production and multichannel distribution into online channels.

Pflanzen Koelle Logo
Pflanzen Koelle Logo

Pflanzen-Kölle is a mid-sized German trade group that sells plants, garden furniture and garden supplies as well as pet supplies in their stores and via their online shop. The traditional, family-owned company is headquartered in Heilbronn and has 1,550 employees.

Meisterwerke Logo
Meisterwerke Logo

The MeisterWerke Schulte GmbH is known for quality, innovation and sophisticated design with its retail brands MEISTER and Schulte. The MEISTER brand world is tailored to the requirements of the wood and building material trade. More than 600 employees are contributing to the manufacture of the premium "Made in Germany" products. Around 40 percent of production is exported worldwide.

Silent Gliss Logo
Silent Gliss Logo

Silent Gliss is committed to meeting the requirements of the upper-end of the window treatment market. At the very heart of our core competences is innovation, inspired and driven by our customers' wishes. Silent Gliss has always been a pioneer, with all of the risks and opportunities this entails. We have used our opportunities well, growing steadily now for more than 50 years.

Steinbach Logo
Steinbach Logo

Steinbach, based in Schwertberg near Linz in Austria, has been a leading production and wholesale company in Austria for more than 80 years. The company has dedicated itself to the outdoor living area and attaches the greatest importance to continuity, reliability and service. Thanks to constant monitoring of international market developments and product innovations, Steinbach can always offer the latest, on-trend products to their customers. Suppliers and customers have appreciated the company’s reliability and durability for many decades.

Vaillant Logo
Vaillant Logo

The Vaillant Group is a global leader in the development of high-efficiency heating, cooling and hot water products and solutions. The company employs over 12,000 people worldwide and generates an annual turnover of approximately 2.3 billion €. This makes the Vaillant Group the second-largest company in its sector in Europe.

Tec7 Logo
Tec7 Logo

Novatech International has been leading in the development of innovative products for technical maintenance since 1978. The business offers professional solutions for maintenance and repair in the automobile, construction and industry sectors.

Villeroy & Boch Logo
Villeroy & Boch Logo

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.

Vormann Logo
Vormann Logo

Vormann and its global sales network are the leading manufacturers of metal work. The company focuses on fitting and connection technology, as well as shelving and classification systems. Quality and environmental awareness, reliability, know-how and innovative diversity are the foundations of a good international reputation with an orientation towards the different distribution channels.

Wenko Logo
Wenko Logo
Whirlpool Logo
Whirlpool Logo

Whirlpool is the world’s leading global manufacturer of home appliances with $21 billion sales in 2015. The company operates in more than 170 countries. Focusing on consumer needs fuels their growth and keeps Whirlpool relevant in homes around the world. It is Whirlpool’s goal to create purposeful innovations that help keep homes running smoothly so that personal and family lives can flourish.

Knaus Tabbert Logo
Knaus Tabbert Logo