Comprehensive Solution for Consumer Goods

Reduce your Time to Market and optimize your Data Quality - for the ideal Customer Experience

The pressure is on the Consumer Goods Industry

In today’s fast-paced, ultra-competitive marketplace, the Consumer Goods industry is plagued by pressure to innovate and deliver improved new products with the same or fewer resources. Some of the other daunting challenges facing the industry include demanding consumers, intense regulatory scrutiny, environmental sustainability, remote partners and suppliers etc. Today, most new products are failing to meet product launch objectives due to reasons like limited visibility and inefficient processes leading to slower time to market.

CONTENTSERV provides a comprehensive way to tackle the above mentioned challenges by delivering enhanced process visibility, faster regulatory reporting and accelerated market times.

Use the Power of a Best-in-Class Industry Solution

The Consumer Goods industry is driven by brand building and innovation. Thanks to globalization, increasing customer expectations and challenging economic times, consumer goods companies need to rethink how they do business. They need to better understand customers, connect with them, gain customer trust, reach new markets, and innovate new products, all while driving costs down.

CONTENTSERV ’s deep innovation experience in the consumer goods industry gives the users a complete overview, leads to high data quality, shortens time-to-market, creates consistency across channels - and much more. CONTENTSERV helps consumer goods organizations to adapt and remain competitive in today’s changing marketplace by accelerating revenue, reducing costs, improving quality, and ensuring compliance.  Built on a flexible and modular architecture, CONTENTSERV solutions provide the broadest and most comprehensive end-to-end PIM solution in the industry today.

 

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How other companies of the DCG industry already use the Contentserv solution DOWNLOAD Case Studies

Insights into the Contentserv Consumer Good Solution

 

Faster Time to Market

In the Consumer Goods industry, time is the equivalent of money, productivity, quality and innovation. Time to market and time to volume determine success and failure in many markets.

Contentserv helps you to significantly reduce your Time to Market

  • CONTENTSERV helps turn time into a competitive advantage by enabling Consumer Goods organizations to build products that are right for the market.

  • CONTENTSERV helps successful marketing campaigns by ensuring that all last-minute changes to product data, prices, photos, etc. can be handled on an ad-hoc basis. This eliminates information latency, minimizes errors and rework, protects intellectual property, and accelerates both time to market and time to volume.

  • With CONTENTSERV as the single source of truth for product data, updating product information becomes easy, especially when launch deadlines are approaching and changes need to happen fast.

  • With a central data repository, CONTENTSERV enables all people from Marketing, Sales, Design, Development, Quality Assurance (QA), etc. to work together on up-to-date and perfectly coordinated product data, effectively making it possible to get products to market faster.

Data Quality and Governance

Poor data quality can negatively influence how a company is perceived in the marketplace. Organizations are discovering that data quality deficiencies have a significant impact on their most strategic business initiatives, often holding them back from achieving the growth, agility and competitiveness that they desire. As more business processes become automated, data quality become the rate limiting factor for overall process quality.

Contentserv ensures an innovative data governance and product data management system.

  • Consolidate and maintain unique, complete and accurate product information across the enterprise.

  • Deliver fit-for-purpose data to help organizations achieve maximum value from their business-critical applications

  • Enforced business rules and data validations

  • Dashboards, audit trails and reporting

  • Save indirect and direct costs with advance Data Governance Management (Parsing, Match and Merge, Unit Conversion, etc.)

  • Product Compliance in accordance with industry standards as well as environmental and regulatory requirements


Branding and Campaign Management

Brand Management plays a very important role in the Consumer Goods industry as a strong brand identity can affect consumer behavior by building emotional connections and reinforcing buying habits. Good branding can increase the value of the product and the company itself. A company’s identity in the marketplace can easily make or break its profitability as a whole. The most important key to any branding effort is to ensure that consistency is maintained throughout any campaign. When customers feel that the quality is consistent, they are more likely to become loyal followers of the brand.

Contentserv helps the Consumer Goods industry to:

  • Simplify marketing processes, reduce campaign costs and ensure a consistent global brand identity
  • Align campaigns with appropriate target audiences, in order to plan and execute highly personalized campaigns with the right message, at the right time
  • Enable organizations to develop and deploy sophisticated multi-step marketing campaigns across multiple channels
  • Enable organizations to measure, monitor, and track campaign success in terms of response rate, revenues, return on investment, and lead quality

Multichannel Customer Experience

Thanks to the plethora of channels and choices facing customers, delivering the right message to the right audience isn’t enough. Not only must your customers receive your message, but they also must be attentive, receptive and willing to act – regardless of the channel.

Contentserv offers you the following advantages:

  • Select, extract, and syndicate product data and automatically feed content to print or web catalogs, graphic or publishing tools on a scheduled or ad hoc basis
  • Use Adobe InDesign plug-ins for streamlined design processes
  • Create consistent customer experiences across all channels

Contentserv’s Software Solution is giving you a competitive edge!

TRUST that we are proud of – and that gives you peace of mind

300,000 users in 89 countries already trust in Contentserv’s solutions and use our tools daily in various industries and branches.

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DURABLE Consumer Goods – Some of our Customers

By implementing Contentserv, Consumer Goods companies can accelerate Time to Market and handle the growing challenges of a fast growing market. They can ensure branding and data quality, and maintain a consistent product communication.

Villeroy & Boch Logo
Villeroy & Boch Logo

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.

Miele Logo
Miele Logo

Constant innovation is a maxim of the family business Miele & Cie. KG, which was founded in 1899 with headquarters in Gütersloh. This attitude is expressed today as in the past through Miele's motto "Forever better". Over 16,000 people work worldwide for Miele, over 10,000 of whom are in Germany. Every single employee contributes towards putting this principle into practice. Miele publishes hundreds of brochures with tens of thousands of pages and images every year for its distribution channels with CONTENTSERV.

Spectrum Brands Logo
Spectrum Brands Logo
Sera Logo
Sera Logo
Varta Logo
Varta Logo
dorel living logo
dorel living logo
Maxi Cosi Logo
Maxi Cosi Logo
ameriwood logo
ameriwood logo
cannondale logo
cannondale logo
Porsche Logo
Porsche Logo
BMW Logo
BMW Logo
Leifheit Logo
Leifheit Logo

True to the motto "Always a better idea", Leifheit has been the leading provider of household goods in Europe for over 50 years. Innovative products of top quality and pioneering design are characteristic for the brand Leifheit in the cleaning, laundry care and kitchen aids sectors to help make life easier at home and brighten it up. Since 2012, Leifheit has banked on CONTENTSERV for central marketing information management, catalog production and multichannel distribution into online channels.