Automotive Industry in the Fast Lane

Standardization. Innovation. Accuracy.

Challenges Faced by Automotive Manufacturers and Suppliers

The automotive industry has gone beyond just moving vehicles. It is about intelligence, innovation, high performance, being eco-friendly, and having an audio-visual experience, social media and analytics. With an explosion in the number of makes and models of new cars and trucks on the road today, the automotive industry has never been more challenged to embrace emerging technologies and new business models, driven by data.

The industry is also facing radical change as consumer expectations evolve in both developing and developed markets. Today, consumers want vehicles that can simplify their lives, as well as having a more virtually interactive relationship with manufacturers and dealers.

 

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How other companies in the Automotive industry already use the Contentserv Solution DOWNLOAD Case Studies

Automotive Manufacturers

Customer Experience as a major Requirement

To respond effectively to highly price-sensitive and demanding customers during economically challenging times, automotive manufacturers need an innovative, technology-enabled approach. They need to improve their ability to combine information about vehicles and consumers in order to produce insights that can be acted on.

Through its unique solutions, Contentserv helps automotive manufacturers to accelerate product innovation, improve quality and customer experience, reduce manufacturing costs, and achieve profitable sales.

Data Management

  • With data consolidation and synchronization from heterogeneous systems like ERPand legacy systems, create a single overview of product information that can be leveraged across all functional departments in real-time.
  • Efficiently manage custom vehicle configurations in high-volume manufacturing, as well as for low-volume, high-value vehicles.
  • With easily configurable supplier portals, enable suppliers to onboard their data in a variety of qualities and formats.

 

Data Quality and Compliance

  • Ensure highest data quality and accuracy via a centralized repository for product data that includes automated validation workflows..
  • Gain product compliance in accordance with industry standards as well as environmental and regulatory requirements.
  • Support automotive data formats such as TecDoc and AASP, thereby increasing collaboration between the manufacturers and suppliers.

 

Branding and Multichannel Marketing

  • Secure smart, modern and contextual marketing data for all customer-facing promotions, consistently across all brands and channels.
  • With rule based branding templates, create ad hoc flyers and brochures on-the-spot.
  • Align campaigns with appropriate target audiences, to easily plan and execute highly personalized campaigns with the right message at the right time.
  • With accurate, high quality and real-time data, win customer trust to ensure brand superiority over
  • Accelerate time to market by eliminating information latency and minimizing errors & rework.

 


Automotive Suppliers

Consistent Information makes the Difference

Automotive suppliers have to deal with huge and constantly increasing amounts of data corresponding to vast numbers of parts for many different vehicles and brands. To cope with future market fluctuations and to position themselves as strong market players, automotive suppliers have to tackle the need for global standardization, while also deriving more business value from data and continuing to innovate.

Contentserv solutions help automotive suppliers to implement innovative new business models and to better integrate them with automotive manufacturers.

 

Data Management

  • Ensure a single, unified source of product information across all systems, channels and languages, via a modern, intuitive UI which can be accessed with a simple web browser.
  • With Advanced and Quick Search capabilities, easily find and modify related products or vehicle parts in real-time.
  • Aggregate, format and create part-to-model associations and assemblies (kit relationships) for your spare parts, accessories and data.
  • Integrated Asset Management for images, technical documents, instruction manuals, videos, and so much more!

 

Data Governance and Output Management

  • Maintain compatibility information on part-to-model relationships.
  • Support automotive data formats such as TecDoc and AASP, thereby increasing collaboration between manufacturers and suppliers.
  • Ensure data quality and consistency across all channels and languages with Data Governance containing mass updates, validating attributes, rule-based automated workflows and more.
  • With integrated print solutions, generate huge technical catalogs and datasheets in real-time
  • Directly sell products to consumers with real-time data connection to E-Commerce systems.

 

Contextual Marketing

  • Emotionally connect with current and prospective customers by sharing enjoyable, smart and contextual data.
  • Predict customer behavior and deliver targeted campaigns to boost sales.
  • Focus on marketing content that is customized based on the recipient’s attributes and behaviors as opposed to channel-focused, campaign-driven marketing communications.

 


Contentserv’s Software Solution gives you a competitive edge!

Your Marketing Success with our Software Solutions

Lay the perfect foundation for a genuinely successful product experience for all of your customers

PRODUCT INFORMATION MANAGEMENT (PIM)

Excellent product communication with Contentserv PIM: Simplify your product information’s management processes and optimize your data maintenance  as well as your multi-channel output in multiple languages.

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DIGITAL ASSET MANAGEMENT (DAM)

Seamlessly merge together all types of media data on one interface: images, videos, PDFs, Adobe®InDesign® data and many more formats can be managed centrally and flexibly with Contentserv’s DAM, our fully-integrated media database.

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MARKETING CONTENT MANAGEMENT

 Marketing Content Management by Contentserv supports you with all tasks related to Content Marketing. Now accelerate and simplify all of your text and content creation, coordination and release processes.

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TRANSLATION MANAGEMENT

Generate all of your translation processes, for all languages, in order to keep your marketing content transparent and digital across one central platform: From here, control all To-Dos and processes from the assignment thru to the multichannel outputs.

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automotive – our Customers

By implementing Contentserv, companies in the Automotive sector can optimize their product communication to an undreamed level of perfection while saving time and money.

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