CONTENTSERV: We´re all about Product Experience

Simplifying the Complexity of Product Communication

VISION

Companies all over the world work with Contentserv´s Software Solutions in order to achieve the highest performance possible in Product Communication and Customer Experience.

MISSION

Fast 'n' easy: With our integrative, end-to-end software solution, Contentserv customers manage and simplify their product communication and marketing processes – from Data Management, to Omnichannel-, Campaign- and Promotion Management.

Contentserv – Simultaneously strategic, fast 'n' easy.

Contentserv is a solution where IT and Business both reach their goals!

Manage your Challenges with Contentserv´s Unique software Solution

Unique for Business & Marketing Needs

Are your innovative solutions and ideas constantly sabotaged by IT? Maybe it is because many front-end systems are agency-driven software, built like tinker toys. What looks good at first glance, might collapse under its façade at the first sign of strong winds.

The Foundation: Perfect Product Experience

Product Experience Management means that each customer gets their product selection presented in the best way to meet the needs of their current situation, the device & touchpoint that they are using, as well as for meeting their personal preferences.

With CONTENTSERV, managing huge product assortments with tailor-made marketing messages in many languages becomes a piece of cake.

The Goal: Optimized Customer Experience

The concept of Customer Experience – the optimization of communication based on audience and context – has been largely driven by Web CMS systems, nowadays referred to as Web Experience Management solutions. The concept has a proven track record of success that expresses itself in higher sales and superior customer satisfaction. Now it is time to bring the concept of Customer Experience to the next level, by fueling great Customer Journeys with great product data!

CONTENTSERV allows you to design the solution of your dreams, while getting full support from engineers that know how to build something that will last.

Unique for IT Needs

IT and Master Data Management (= MDM) has long been introspective

Find sources of data across the organization. Unify them with a common taxonomy and attribute model. Create Golden Records, maximize Data Quality, and ensure process security. Connect all of the systems back together. Done. But why are Marketing and the other business departments not using it?

While the IT problem could be solved, business users across the organization seem to have a lack of understanding and acceptance. But why?

Classic MDM systems are complex and complicated. They look exactly like large ERP systems: Rigid unattractive and not user-friendly – but solving the IT organizational purpose.

With CONTENTSERV you can do both!

Build a strategic hub for Master Data Management, creating one content and publication engine that centralizes complex and error-prone multi-channel publishing – while at the same time, inspiring business users across the organization.
With ergonomic, intuitive and attractive user interfaces and built-in best practice functionalities, you can also prepare Master Data for future needs in order to secure a sustainable competitive advantage by ensuring a superior Customer Experience.

Next generation Master Data Management is extrospective. It is about providing consistent, meaningful and context-optimized master data to every channel and every customer need that one might think of.

Customer Experience: Step by step

There is a clear roadmap to data driven, customer-centric Marketing Automation. Before you reach your goal at the top of the customer experience mountain, you have to begin a step-by-step journey – starting at “base camps”, to hit your target in 4 steps:

  • The first base camp is to set up your Product Information Management Platform. This will help you to centralize all of your product information – making it accessible for both internal and external users.
  • Your second step should be Multichannel Management, where you will be able to automatically manage all of your product content across all needed channels. Regardless of whether you focus completely on digital and converting channels (e-commerce, m-commerce, stores, e-catalogs, etc.) or also work with classic channels like print, we are able to help! We offer lots of standard connectors to eCommerce, WCMS, Adobe Creative Cloud & many more systems & solutions!
  • The third step that you should take – Marketing Resource Management – will help you reduce time-to-market. With the support of our workflow tool, you will save a lot of time on creating and managing product communication. Furthermore, you will be able to successfully plan and measure your product campaigns and promotions at whole new dimensions!
  • The last step before reaching your goal, will be finding the right context and targeting for real-time content delivery. Our solution will support you with this high-end functionality which will bring your market position to the next level!  

     

After reaching your marketing organization's top goals with Contentserv, you will notice a big improvement in your customer experience and market success!

Customer Growth

Winning over 60 new customers within the last 12 months, our innovative company proves the persuasive power of its clear vision and user-friendly software with functionalities full of depth.

For your Future Innovation: A Very Strong R&D Investment

Nearly half of Contentserv’s team is made up of pure developers. This ensures that our product is continuously and consistently developing. More than 70 developer man-years are fully invested in the advanced development of our product each year. Because of this, Contentserv is a strong and clearly distinguished software manufacturer. The implementation of our customers’ projects has been fully handed over to our implementation partners all over the world.

TRUST that we are proud of – and that gives you peace of mind

300,000 users in 89 countries already trust in Contentserv’s solutions and use our tools daily in various industries and branches.

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