PIM – Building the Business Case for Project Success

Every marketer’s dream is to find a solution for operational conflicts, data management issues and multiple system sources. These pain points, however, can easily be solved with a PIM solution. However, acquiring a PIM solution is no easy feat. It involves a lot of internal discussions, proper planning and alignment, and new solutions are often met with resistance from decision-makers. Get stakeholder buy-in for your next project by starting with a compelling business case.

In the white paper “PIM – Building the Business Case for Project Success”, learn:

  • Why you need a business case
  • Seven elements of a great business case
  • How to develop a compelling business case
  • Reasons why some business cases fail


Download the white paper!

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