Your customers expect consistent product information across all touchpoints. A modern customer journey often involves many steps – from the ﬁrst contact to the ﬁnal purchase.
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Miele publishes hundreds of brochures with tens of thousands of pages and images every year for its distribution channels.
Vaillant produces a comprehensive printed price list encompassing up to 900 pages, as well as various special price lists for individual sectors in a laborious process every year.
Content is King – assets like product information, images, and videos are the most important elements of a successful customer experience.
Our implementation partners are highly qualified and well trained in our solutions. With their know-how, they ensure that our customers projects are implemented on-time and within budget.
Together with our technology partners, we offer our customers additional features that are constantly extending and incorporate the latest developments on the market.
You will find useful connectors, apps and extensions to integrate your existing infrastructure – developed by certified partners and Contentserv.
According to the analysts at Forrester, Contentserv “provides the most extensive suite of all the providers we evaluated in this Forrester Wave.”
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Provides retailers and brand manufacturers with integrative tools to simplify data management and create an exciting product experience that satisﬁes customers across all touch points.
At Contentserv, we are driven by the desire to keep our customers one step ahead of the competition. Our pioneering software empowers retailers and brands to make their product experiences increasingly engaging and valuable, year after year. Continuous improvement is hard-wired into our platform. That translates into more successful brands, and more satisfied end-consumers. Get in touch to discuss how we could do the same for you and your organization.
Ecommerce is everyone’s highest priority and the Nielsen report “Future Opportunities in FMCG Ecommerce” tells us that it will dominate even more in the years to come. It’s time to start evaluating and reinvesting in your ecommerce solution so that you’ve done your fair share of optimizing by 2037. Read part one of our blog series on FMCG here.
You look at pictures, see which ones you like, click and read more. If your product isn’t represented by the correct image, you won’t get any clicks. But it’s more than just matching the right image to the right product. It’s giving people a certain feeling. Read our second blog post in the series that focusses on FMCG to find out what is involved when you work on product images.
You have data on customers, employees, processes and especially your products. We’ve already talked about how you can use your customer data to personalize to increase sales in an earlier blog post in this series. But what if we told you that your product data could help you just as much, maybe even more? You can use it to cut costs, shorten your time-to-market and futureproof your business model. Read our next blog post in th eseries focussing on FMCG.
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