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Contentserv Appoints New DACH Marketing Head
PIM expert Dr. Esther Blatter assumes the DACH region’s top marketing leadership role
Baar, Switzerland — July 25, 2019 — Contentserv, the global Product Experience Platform (PXP) leader, announced PIM industry specialist Dr. Esther Blatter as the Director Marketing DACH. She will be responsible for all marketing activities in Germany, Austria and Switzerland.
Dr. Esther Blatter is an esteemed professional with 22 years of experience in B2B marketing and partner management. Amongst others she worked for SAP as Global Head Channel Development Managed Cloud as a Service. Prior to Contentserv, she held the position of Head of Alliance Marketing EMEA at StiboSystems.
When Dr. Blatter started with Contentserv in the beginning of July, she immediately assumed responsibility for DACH, the largest of the software company’s six global sales regions. In addition to inbound and outbound marketing, she will also take charge of partner marketing – a field near and dear to her heart.
What impressed Dr. Blatter about Contentserv is its innovative strength and strong leadership position in the PIM market, as proven by the excellent ratings it has received from leading international analysts. Contentserv was recently recognized as a “leader” in “The Forrester Wave™: Product Information Management Solutions, Q2 2018“.
“We want to continue growing in all markets, especially. This growth will be powered by the right marketing strategy, close cooperation with highly professional partners and an outstanding product portfolio. This is an exciting challenge that I am looking forward to take on,” says Dr. Blatter.
Dr. Blatter assumes the DACH marketing helm from Sandra Skultéty, who spent the last five years building and expanding the Contentserv global marketing team, but is now continuing her journey in the pharmaceutical industry.
“We wish Sandra all the best and would like to sincerely thank her for her passion and dedication to Contentserv. With her bright demeanor and inexhaustible energy, she has played a major role in Contentserv’s development over the years. There is no doubt that Sandra will remain a significant part of the Contentserv story,” says Contentserv President Patricia Kastner.
“In Esther Blatter, we’ve found an experienced specialist who will drive our marketing goals forward. Esther brings in a wealth of knowledge in the PIM environment. On top of that, she already knows our partner landscape extremely well. These will allow her to strongly expand our marketing efforts in the important DACH market. Her knowledge and experience with partner relations will also help us work even more closely with our international partners,” adds the Contentserv president.
Contentserv enables retailers and brands to develop groundbreaking product experiences of the future by fully exploiting the potential offered by advanced technologies. Our vision is to make the daily lives of marketers and product teams easier by providing them with an advanced, complete, business-focused platform emphasizing time-to-value.
By combining Product Information Management (PIM), Master Data Management (MDM) and Marketing Experience Management (MxM) into one single platform, Contentserv allows retailers and brand owners to offer the rich, relevant and emotional product experiences that exceed their customers’ expectations.
Learn more at www.contentserv.com