Your customers expect consistent product information across all touchpoints. A modern customer journey often involves many steps – from the ﬁrst contact to the ﬁnal purchase.
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Miele publishes hundreds of brochures with tens of thousands of pages and images every year for its distribution channels.
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Vaillant produces a comprehensive printed price list encompassing up to 900 pages, as well as various special price lists for individual sectors in a laborious process every year.
Content is King – assets like product information, images, and videos are the most important elements of a successful customer experience.
For a full-fledged enterprise marketing solution, architectural requirements are driven by its demands.
Our implementation partners are highly qualified and well trained in our solutions. With their know-how, they ensure that our customers projects are implemented on-time and within budget.
Together with our technology partners, we offer our customers additional features that are constantly extending and incorporate the latest developments on the market.
You will find useful connectors, apps and extensions to integrate your existing infrastructure – developed by certified partners and Contentserv.
According to the analysts at Forrester, Contentserv “provides the most extensive suite of all the providers we evaluated in this Forrester Wave.”
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Provides retailers and brand manufacturers with integrative tools to simplify data management and create an exciting product experience that satisﬁes customers across all touch points.
At Contentserv, we are driven by the desire to keep our customers one step ahead of the competition. Our pioneering software empowers retailers and brands to make their product experiences increasingly engaging and valuable, year after year. Continuous improvement is hard-wired into our platform. That translates into more successful brands, and more satisfied end-consumers. Get in touch to discuss how we could do the same for you and your organization.
Rohrbach/ May 10th, 2017: In 2016, CONTENTSERV, technology leading manufacturer of PIM systems, performed well above market average, welcoming 60 new customers on board. 2017 has since been another year of success!
In the first quarter, Schöffel, LEKI and TROX have already opted for their sophisticated, “Made in Germany” PIM. Nowadays, more and more companies, large corporations as well as medium-sized businesses, are relying on automated marketing processes for consistent product communication. This is the basis of a consistent product experience, which in turn leads to an enhanced customer experience.
A study by ECC Cologne finds that nearly 70% of companies surveyed have not yet mastered the field of customer experience (free download here). Accordingly, many respondents see a great need for action in the coming years, with 62% considering a product information management system to be a necessary foundation of their customer experience.
A Product Information Management system (PIM) and a Media Asset Management system (MAM) manage your entire content via a web-based system for product communication that is centrally-managed and media-neutral. This content includes assets such as images, videos, product information, master data and texts. A Multichannel Management system enables automated distribution across all touchpoints, while an intelligent Workflow Management system coordinates the production and planning processes between all involved departments and service providers.
CONTENTSERV’s marketing software reduces time-to-market and improves data quality significantly. It ensures that product messages are consistent across all national and international channels, which in turn leads to successful customer experience. The introduction of a PIM solution also reduces marketing costs considerably.
Company requirements differ depending on the industry. Retailers in the food sector focus strongly on print such as the creation of promotional flyers. The fashion industry mainly focuses on e-commerce. In the pharmaceutical sector, workflows are enormously important for regulatory compliance of marketing activities. The requirements for brand manufacturers are also diverse and highly complex. In addition to the digitization of product communication, focus is also on delivering a high value product experience. So, how can companies provide their products with appealing content and deliver them to their customers across various countries,target groups, sales channels and touchpoints?
CONTENTSERV’s Product Information Management meets all industry requirements. Over the past few years, many well-known companies, including EDEKA, Villeroy & Boch, WMF, basic AG and Erwin Müller, have recognized the benefits of our technology-leading solution. This year alone, in the sporting goods sector, well-known manufacturers such as Schöffel and LEKI have chosen CONTENTSERV’s marketing software. In the beauty sector, Grandel, a multi-award winning premium manufacturer, is now on board. Trox, a specialist in the production of ventilation and air-conditioning components, units and systems, as well as the Storch-Ciret Group, European leader in the production and distribution of high-quality painting tools, are now all relying on CONTENTSERV’s solution. Furniture manufacturer Zurbrüggen and quality tools supplier Triuso have also opted for this new-generation PIM system, followed by Reisser Schraubentechnik and Cafe & Bar Celona.
Michael Kugler, Managing Director of Contentserv GmbH had this to say: “We are glad that we were able to continue our growth in the first quarter of 2017 and win over well-known customers. Our goal is to repeat the 2016 growth rate again this year! ”
More information on Contentserv is available at www.contentserv.com. This is where you can also request a free online demo.
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