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Enhanced Marketing Performance with Teradata and Contentserv

Alliance optimizes marketing processes and reduces cost

Optimal Performance and Multichannel Marketing through a partner alliance that combines the use of both solutions into one unique-to-market bundle.

Rohrbach (Ilm), January 28, 2016 – Contentserv, a provider of web-based enterprise marketing information management solutions, and Teradata Marketing Applications, a division of Teradata Corp. (NYSE: TDC), today announced an alliance, through which they will sell their respective solutions to customers. Teradata Marketing Resource Management (MRM), part of the Teradata Integrated Marketing Cloud, helps companies plan, control, measure and optimize their marketing activities. The Contentserv Marketing Information Management solution manages the content – such as pictures, marketing copy, product information, and videos – in one central place and allocates it automatically to all campaigns and touchpoints as required. The combination of both solutions allows marketers to streamline their marketing processes on a strategic and operational level, reduce marketing costs, and work more efficiently. With this added agility, the entire marketing value chain is optimized without the need to involve multiple project partners or to build complex interfaces.

The basis for complex challenges

With its web-based software solution, Contentserv has ranked among the marketing information management pioneers for more than 15 years. The company offers a fully integrated solution for product information management, digital asset management and multi-channel publishing. Customers benefit from a reusable data base; rules-based, system-supported media output; and both channel-specific and target-group-oriented content deployment. Contentserv provides companies with measureable productivity benefits for their operational marketing processes, helping them meet complex marketing requirements. Using Contentserv’s solutions, the company’s more than 400 customers have reduced their marketing operations costs between 20-50%.

Get the most out of your marketing campaigns

Teradata’s Marketing Resource Management solution, which has led the market for 13 straight years, is the operations component of Teradata Integrated Marketing Cloud.  It provides tools that enable marketers to utilize their resources efficiently, plan, implement and measure their campaigns, and better manage their budgets and marketing processes.

Dirk Radetzki, Area Manager for Germany at Teradata, said, “The partnership with Contenserv complements our proven competence around the planning and implementation of marketing campaigns. Now, we can also build optimal marketing content for output via all media, including print. Together, we provide our customers with an unbeatable marketing technology solution.”

Armin Dressler of Contentserv added, “With the new partnership, we can offer our international enterprise customers a complete solution. For many years, we have developed solutions that optimize marketing content according to region, output channel, target audience, sales channel, season or time of day.  Partnering with Teradata enables us now to fully parlay these possibilities – from audience-optimized campaigns to real-time decision-making in digital marketing.”  (Dressler is CEO of CS Vision, the Enterprise unit within the Contentserv group that specializes in sophisticated, future-oriented large enterprise projects that require highly scalable high-end architectures.)

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