Your customers expect consistent product information across all touchpoints. A modern customer journey often involves many steps – from the ﬁrst contact to the ﬁnal purchase.
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Miele publishes hundreds of brochures with tens of thousands of pages and images every year for its distribution channels.
Vaillant produces a comprehensive printed price list encompassing up to 900 pages, as well as various special price lists for individual sectors in a laborious process every year.
Content is King – assets like product information, images, and videos are the most important elements of a successful customer experience.
For a full-fledged enterprise marketing solution, architectural requirements are driven by its demands.
Our implementation partners are highly qualified and well trained in our solutions. With their know-how, they ensure that our customers projects are implemented on-time and within budget.
Together with our technology partners, we offer our customers additional features that are constantly extending and incorporate the latest developments on the market.
You will find useful connectors, apps and extensions to integrate your existing infrastructure – developed by certified partners and Contentserv.
According to the analysts at Forrester, Contentserv “provides the most extensive suite of all the providers we evaluated in this Forrester Wave.”
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Provides retailers and brand manufacturers with integrative tools to simplify data management and create an exciting product experience that satisﬁes customers across all touch points.
At Contentserv, we are driven by the desire to keep our customers one step ahead of the competition. Our pioneering software empowers retailers and brands to make their product experiences increasingly engaging and valuable, year after year. Continuous improvement is hard-wired into our platform. That translates into more successful brands, and more satisfied end-consumers. Get in touch to discuss how we could do the same for you and your organization.
Optimal Performance and Multichannel Marketing through a partner alliance that combines the use of both solutions into one unique-to-market bundle.
Rohrbach (Ilm), January 28, 2016 – Contentserv, a provider of web-based enterprise marketing information management solutions, and Teradata Marketing Applications, a division of Teradata Corp. (NYSE: TDC), today announced an alliance, through which they will sell their respective solutions to customers. Teradata Marketing Resource Management (MRM), part of the Teradata Integrated Marketing Cloud, helps companies plan, control, measure and optimize their marketing activities. The Contentserv Marketing Information Management solution manages the content – such as pictures, marketing copy, product information, and videos – in one central place and allocates it automatically to all campaigns and touchpoints as required. The combination of both solutions allows marketers to streamline their marketing processes on a strategic and operational level, reduce marketing costs, and work more efficiently. With this added agility, the entire marketing value chain is optimized without the need to involve multiple project partners or to build complex interfaces.
With its web-based software solution, Contentserv has ranked among the marketing information management pioneers for more than 15 years. The company offers a fully integrated solution for product information management, digital asset management and multi-channel publishing. Customers benefit from a reusable data base; rules-based, system-supported media output; and both channel-specific and target-group-oriented content deployment. Contentserv provides companies with measureable productivity benefits for their operational marketing processes, helping them meet complex marketing requirements. Using Contentserv’s solutions, the company’s more than 400 customers have reduced their marketing operations costs between 20-50%.
Teradata’s Marketing Resource Management solution, which has led the market for 13 straight years, is the operations component of Teradata Integrated Marketing Cloud. It provides tools that enable marketers to utilize their resources efficiently, plan, implement and measure their campaigns, and better manage their budgets and marketing processes.
Dirk Radetzki, Area Manager for Germany at Teradata, said, “The partnership with Contenserv complements our proven competence around the planning and implementation of marketing campaigns. Now, we can also build optimal marketing content for output via all media, including print. Together, we provide our customers with an unbeatable marketing technology solution.”
Armin Dressler of Contentserv added, “With the new partnership, we can offer our international enterprise customers a complete solution. For many years, we have developed solutions that optimize marketing content according to region, output channel, target audience, sales channel, season or time of day. Partnering with Teradata enables us now to fully parlay these possibilities – from audience-optimized campaigns to real-time decision-making in digital marketing.” (Dressler is CEO of CS Vision, the Enterprise unit within the Contentserv group that specializes in sophisticated, future-oriented large enterprise projects that require highly scalable high-end architectures.)
For more information on the solutions by CONTENTSERV, please visit us at www.contentserv.com.
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