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eCommerce Agency SuperReal Relies on PIM by Contentserv

Hamburg eCommerce agency superReal is now banking on the Contentserv PIM system

Rohrbach/Ilm, 17.11.2015 – The Hamburg-based eCommerce agency superReal is now investing in the trendsetting PIM (Product Information Management) system by Contentserv to optimize the central management of product information for its customers. superReal develops eCommerce solutions for fashion and life style brands: from shop design via fulfillment to marketing and customer connectivity. Contentserv is a leading provider for fully integrated Enterprise Marketing Information Management solutions for the web-based and highly automated organization of product communication as well as the implemention of marketing and media processes in  Multichannel Marketing.

First customer project successfully implemented

The launch of the AppelrathCüpper online shop  was superReal’s first successful customer project with the Contenterv PIM system. AppelrathCüpper is  one of the largest private brands for premium women’s wear by Boss, DKNY, Marc O’Polo, Tommy Hilfiger and other famous fashion labels. In the frame of this project, the PIM system serves as a central system for the storage and management of product data such as images, attributes and master data. Thanks to the interface among the Microsoft Navision ERP solution, Contentserv and an OXID Enterprise shop, all product communication processes can be mapped in a digitalized and efficient manner.

Perfect interaction for cross-channel commerce strategies

Oliver Cloppenburg, Managing Director at superReal, on the partnership with Contentserv: “The future of trade is shaped by the customer who has been active in all channels for a long time. In the context of omnichannel, the different content has to be output via different channels and touchpoints. Together with our customers, we develop cross-channel commerce strategies – always from the perspective of the consumer. We focus on the creation of an optimum shopping experience.  Our company covers the entire spectrum: online, mobile, social and instore. We are very excited to complement our skills with this new partnership with Contentserv, a cooperation that will enable us to excel in all areas of product communication.”

About superReal

superReal develops eCommerce solutions for fasion and lifestyle brands: from shop design via fulfillment to marketing and customer connectivity. The agency was founded in Hamburg in 1999. The company currently has 55 employees and is run by Theodorus Bruchwald, Oliver Cloppenburg and Volker Will. Among the company’s clientele are companies such as AppelrathCüpper, BRAX, BREE, Bruno Lehmann, 81hours, CLOSED, Comma, Conleys, Deyk, Discovery24, Eckerle, Esprit, Eickhoff, Geliebtes Zuhause, Hermes, KeenOn, K&L Rupert, HIS, Impressionen, Liebeskind, Nordex, Olsen, PASSPORT Fashion, Dorothee Schumacher, Sennheiser, Tamaris, Talbot Runhof, Unger Mode and Weka. For more information on superReal and Omnichannel Customer Experience, please visit us at:

Custom-fit solution for international communication

The web-based Contentserv software solution is going to facilitate the automated output of manifold product information in the relevant channels. The Product Information Management System (PIM-System), the center piece of the Contentserv MIM solution, will take over the central management of all marketing information as well as the automated output – online and offline. Contentserv’s fully-integrated MAM system (Media Asset Management) will centrally manage all media content such as images, videos and illustrations before providing them to all involved parties – nationally as well as internationally.

For more information on the CONTENTSERV solutions, please visit us at