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E-Shop System with an Integrated Marketing Content Platform
demandware and Contentserv offer a context-based online shop
Rohrbach/Ilm 19.05.2016: Contentserv, technology-leading manufacturer of Product Information Management and Multichannel Marketing Solutions, in collaboration with demandware, a branch-leading provider of Enterprise-Cloud Commerce Solutions, is offering a cutting edge combination: through Contentserv‘s integrated marketing content platform, online retailers can interact with their customers based on context in order to present them with the right products at the right time. In doing so, online retailers provide their customers with a truly unforgettable shopping experience.
eCommerce is a sales driver for shopping in 2016
According to RetailMeNot‘s international eCommerce study from January 2016, online retail sales volume in Germany has increased by 18.3% (to a total of 62.45 Billion €), while the growth of offline retail sunk nearly 2%. The fact remains: customers of today and tomorrow shop comfortably on-the-go or from home and therefore use various mobile devices. More and more suppliers have recognized this trend and are offering their products in online shops and online market places.
In order to stand out from the amount of extensive online offers, you need more than just a professional shop and good products. An optimal shopping experience is what will ultimately separate you from the competition and will win in the race for customers: only those who manage to offer their customers the right – and correspondingly deep and compelling – product information at the right time and thus convince them with emotional experiences and exciting stories at the digital POS (Point of Sales), will be successful long-term and customers will be commited to their brand.
So how do we meet these challenges?
Context is the magic word – in order to provide customers with positive emotional experiences: namely offers, that meet the individual needs and fit the current situation of the customers consistently across all channels and at any time.
How does it work in practice? The combined solution from Contentserv and demandware offers online retailers and brand manufacturers a cutting edge solution for a context-based Shop Management: Building upon the end-to-end eCommerce solution from demandware, with its innovative features used by well-known online retailers for example S.Oliver, Clarins and Adidas, the Marketing Content Platform from Contentserv ensures that all of the shop content become managed and controlled across all channels.
With the Product Information Management System (PIM) plus the Digital Asset Management System (DAM), all content – images, product texts, product attributes and videos – are centrally available to be edited, managed, automated and optimally controlled across all current channels. Therefore, high-value marketing content can be updated and automated across all channels within the shortest amount of time and new products can be placed in-shop easily and with top-speed. This applies especially to demanding texts and product data, because online retailers can fully play off of the benefits of referral marketing by introducing their customers to the perfect products and texts within the demandware shop at any time.
With the integrated Translation Manager from Contentserv, multi-language online shops can supply cost- and time-savings with the right and above all up-to-date content. Even print publications like catalogs and flyers are supplied with the comprehensive product data via Contentserv and are therefore always as up-to-date as the shop. Just like that, online-, offline- and mobile channels seemlessly offer the customers a borderless customer experience across all channels.