Contentserv names Charlie Lawhorn as Chief Customer Officer

New CCO will lead global sales and account management teams

Baar, Switzerland — October 23th, 2018 — Contentserv, the leading provider of Product Experience Platform (PXP) and Product Information Management (PIM) solutions, continues to execute on its global growth strategy by naming Charlie Lawhorn as their new Chief Customer Officer. Located in the USA, the experienced market expert will oversee global strategy for sales and account management.

Charlie brings a wealth of international expertise with over 20 years in sales, customer success, consulting, marketing, and analyst relations in the fields of master data management (MDM) and product information management for companies like Riversand and Stibo Systems.  He was instrumental in the successful pivot of Riversand from perpetual/on-premise to subscription/SaaS licensing, and helped establish Stibo Systems as a global leader during his 14-year tenure.

As Chief Customer Officer at Contentserv, Charlie will primarily focus on expanding Contentserv’s presence in the US and emerging markets. True to Contentserv’s mission of “bringing its customers one step ahead of the competition” he will also oversee the continued development of strategic account and customer success initiatives.

Drawing from his extensive expertise in technology and digital transformation, Charlie always has his focus on the needs of the customer first. “I am looking forward to steering the global growth and innovation of our clients while enabling them to create exceptional product experiences, says Charlie Lawhorn on his new engagement.

“We are thrilled to have Charlie join the Contentserv team. With Charlie’s strong market background, coupled with his level of expertise and knowledge of our industry, we are certain that he will be able to address the future needs of our clients as we continue to strengthen our global presence”, says Patricia Kastner, President of Contentserv.

About Contentserv

Contentserv enables retailers and brands to develop the groundbreaking product experiences of the future by fully exploiting the potential offered by advanced technologies. Its vision is to make the daily lives of marketers and product teams easier by providing them with an advanced, complete, business-focused platform emphasizing time to value.

Contentserv is driven by the desire to keep its customers one step ahead of the competition. By combining Product Information Management (PIM), Master Data Management (MDM), and Marketing Experience Management (MxM) in a pioneering Product Experience Platform, it allows retailers and brand owners to offer the rich, relevant, and emotional product experiences that exceed their customers’ expectations.

More than 300 customers in 89 countries are using this unique platform. Its flexibility, scalability, and usability give them the power to create and share the product experiences their customers demand — today and tomorrow — on any channel.

Contentserv is recognized by Forrester Research as a PIM technology leader.

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Media Contact

Petra Kiermeier
Global Marketing Communications Manager ·
T +49 8442 9253 800