Technology Roadmap for B2B E-Commerce

The B2B e-commerce space is growing fast as buyer expectations continue to scale to new heights. Buyers want accurate, complete and relevant information across all touchpoints. What used to be a linear buying behavior has now become a complicated journey of mixed digital and offline channels. It is no surprise that manufacturers, distributors and other B2B sellers embrace digital commerce platforms to engage buyers, improve operations and stand out from the competition.

This report covers how rich product content enables the delivery of exceptional experiences to buyers no matter where they are along their buying journey. It also explains how the quest of B2B buyers for seamless and personalized buying experiences pushed companies to accelerate the implementation of digital ecosystems designed to deliver engagement, satisfaction, growth and profitability.

This report also contains:

  • Survey data on what B2B buyers expect of e-commerce sites and a look at digital operations platforms
  • An interview that explains why rich product content is key to delivering exceptional buying experiences
  • Case studies that showcase how digital platforms power the business operations of manufacturers, distributors and other B2B sellers
  • How B2B companies deploy the right mix of integrated technology applications to meet the purchasing needs of their customers

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