Ecommerce is everyone’s highest priority and the Nielsen report “Future Opportunities in FMCG Ecommerce” tells us that it will dominate even more in the years to come. It’s time to start evaluating and reinvesting in your ecommerce solution so that you’ve done your fair share of optimizing by 2037. Read part one of our blog series on FMCG here.
You look at pictures, see which ones you like, click and read more. If your product isn’t represented by the correct image, you won’t get any clicks. But it’s more than just matching the right image to the right product. It’s giving people a certain feeling.
Read our second blog post in the series that focusses on FMCG to find out what is involved when you work on product images.
You have data on customers, employees, processes and especially your products. We’ve already talked about how you can use your customer data to personalize to increase sales in an earlier blog post in this series. But what if we told you that your product data could help you just as much, maybe even more? You can use it to cut costs, shorten your time-to-market and futureproof your business model. Read our next blog post in th eseries focussing on FMCG.
Today’s customers have higher expectations than ever. Personalization goes much further today than just slapping their name on an email opener and calling it quits. Is this still the extent of your personalization efforts? Then it’s time to look into some other ways to personalize your customer’s experiences, since personalization has been proven to increase your sales. But where should you start? In this blog we’ll give you an overview of the systems that can contribute to a personalized customer experience.
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