Tag: pim definition

What’s the Difference between ECM, PIM, DAM and DMS?

ECM vs. PIM, DAM and DMS

Enterprise Content Management (ECM)

An ECM solution helps organizations store, manage and distribute unstructured business-critical documents, such as invoices and account statements.

ECM use cases

  • Helicopter manufacturer. A world-leading helicopter manufacturer needed to consolidate and format large documents and easily generate their 800-page helicopter maintenance logbook. With data being stored in almost 400 different instances and systems, logging and compiling information into a single document seemed impossible until they used an ECM solution.
  • Telephone utility company. A phone company wanted to improve their customers’ experience with their telephone bill. They used an ECM solution to consolidate and layout information such as usage (SMS and phone calls), profile (personal details), marketing (loyalty points) and legal information. With an ECM, the phone company was able to customize the information they send to customers, effectively creating a platform for them to introduce or promote their products while providing much-needed insight into the customers’ consumption habits.

Product Information Management (PIM) and Digital Asset Managenet (DAM)

A PIM solution allows organizations to centralize, manage and efficiently distribute all product-related information across all channels.

Organizations typically have volumes of technical and marketing-related product data that are in different formats and stored on multiple repositories. Through the PIM solution’s data modeling capability, all product data can be standardized, and its characteristics and composition organized and categorized. Product data can then be consolidated into a single central repository, allowing for the distribution of accurate product data inside and outside the organization.

PIM use case

  • The food industry. The highly regulated food industry has complex product information requirements, wherein brands are required to declare the item’s chemistry, composition and ingredients. They must also be made available to international or local markets. Through the PIM’s data modeling capability, brands can create classifications and categories, while ensuring product information accuracy and relevance. If they’re present in several countries, brands can automatically translate and localize content to meet customer expectations.

A DAM solution, on the other hand, enables brands to centralize the storage and management of digital resources such as images, video, etc., making it easy for creative/marketing teams to securely search, enrich and distribute digital assets.

The central repository helps improve processes and accelerate creative collaboration on advertising campaigns and other marketing activities.

PIM and DAM are complementary solutions that are often used together. All the product information that brands manage and enrich in the PIM can be easily associated with the digital content in the DAM.

Document Management System (DMS)

DMS enables organizations to store, manage and track electronic documents and images. It’s a solution that fast-tracks document digitization effectively ending archaic processes and ensuring legal compliance. it’s a timely solution for Europe, as governments require consultancy-type organizations to send legal and sensitive documents (e.g. contracts, payslips, etc.) via a DMS solution for security purposes. A DMS is often associated with electronic signatures or certifications.

DMS use case

  • Digital security. Today, emails are considered as intangible evidence. However, emails can be altered or falsified. A DMS can solve this issue through secured exchanges and document version management. As for payslips, they can be de-materialized and stored electronically.
  • Tax systems. The French tax system allows companies to de-materialize documents as long as they meet numerous constraints such as archiving in specific places. DMS enables companies to digitize documents and solve legal constraints through compliance.

Where the four solutions converge

ECM deals with transactional data, PIM and DAM take care of product data and DMS digitizes and secures documents. All of them promote single repositories, offering to centralize, manage, protect and distribute data. They can help organizations increase productivity, efficiency and data quality, resulting in accelerated time-to-market. They also help reduce costs and lead times, as well as simplify compliance with certifications and regulations.

Product Experience Management Begins with PIM

What is Product Experience Management?

Product information dictates whether a product sells or not. From the smallest detail that can be read, up to how an image is formatted, product content plays a key role for any business — to sell. However, while it is universally accepted that product content is one of the cornerstones of a successful business, it is still challenging to fully and intelligently use it to its greatest potential. In the end, product content fails to live up to expectations because:

/          There’s no solution in place to manage product data

/          There’s a solution but it’s not robust enough

/          There’s a solution but it’s not designed to focus on product experience delivery

So what can organizations do to make the most of their product data? Especially when managing data means working with thousands to hundreds of thousands of data? The answer involves adopting data management software.

What is Product Information Management?

Product Information Management (PIM) software is a data management solution that allows you to easily manage and deliver rich, accurate, complete and channel-ready product content – anytime, anywhere. Implementing a PIM solution to manage product data is key to start gaining the benefits rich product content can produce.

However, just implementing a PIM is still not enough. Consumers want their shopping experience to be easy and seamless. They want to know that a product is exactly what they need, and therefore need to have access to rich, accurate and up-to-date content. And they have options. If their experiences with your product are not great, they can easily go to another seller.

That’s why its critical to provide exceptional experiences to your consumers. It all begins with creating emotional connections that will entice them choose you over the competition. To do so, you must be able to predict what they want, how they want it, and when they want it. And you have achieve this using whatever data you may already have. This is not something a PIM can deliver alone. This is where PXM comes in.

What is Product Experience Management?

Product Experience Management (PXM) is the management and contextualization of your product content for the right channel, location and need. PXM enables the delivery of product information (that has been managed in a PIM) that is contextualized based on the channel, needs and location of your consumers.

PXM in Context

/          Promotions. By streamlining internal work processes and automating workflows, your marketing team can focus on defining a promotional strategy and bringing products to market faster. You can then easily prepare products and promote them for upcoming events or seasons within your target audience. This boosts sales while making consumers feel like you know what they need at just the right moment.

/          Recommendations and bundles. Bundling presents an opportunity for sellers to cross-sell or upsell related products that complement a shopper’s chosen items. These bundles can be offered as recommendations or add-ons that solve a customer need. With PXM, product bundles are easily assembled as required by an event, promotion or campaign.

/          Campaigns. PXM allows the assembly of different batches of products with external communication, be it print or targeted email campaigns, in order to deliver a message adapted to a specific time of the year and always from a product perspective.

/          Omnichannel publishing. With PXM, product presentation can be optimized for different channels. By pairing product information with a merchandising and marketing perspective, you can distribute it consistently across different channels in relation to promotions or enhancements you want to communicate to your customers.

/          Analytics. An intelligent PXM system is equipped with functionality to measure product performances and review the results. That way, it is easier for marketers in your organization to make decisions for products that audiences need to see at the right time. You can also use these insights to continuously improve your customer’s product experiences as it enables you to perform tests for products you deliver to the market.

Adopting a PXM solution is critical for companies that want to make that very sought after emotional connection to their customers. It is more than rich and up-to-date product information—it is how you deliver compelling experiences to your customers. It offers more than products; it makes them choose you because you connect with them through their experiences and needs.