MORE DYNAMIC OMNICHANNEL RETAIL: E-COMMERCE MANAGEMENT
With a central platform control all product assortments for your online sales
More modern E-Commerce calls for a cross-channel strategy. Because before customers today make purchase decisions, they inform themselves by “channel hopping” across many product information channels. If you don’t want to lose your customers to the competition, you must have above all, consistent product information, a consistent brand and provide smooth transition between touchpoints. Contentserv’s E-Commerce Management supports you with the best technological requirements.
- Consistent Data: All product data is maintained clearly (and only one time) on a web-based platform.
- Convenient Assortment Planning: For all channels, target groups and countries define the assortments and variations very easily and in one central location.
- Efficient Updates: At the click of a button, all entered changes to articles and assortments simultaneously continue across all shops and marketplaces.
- Cross-media Output: The media-neutral product information will be automatically prepared to fit each desired output medium.
- Flexible Extension: New shops and sales channels can be quickly and flexibly added to your central data pool at any time.
- Technological Independence: Your data is secure – regardless of how quickly shop systems, marketplaces and mobile shopping apps are changed.
- Perfect Data Quality: No matter how many contents, attributes and references a product features – everything is always up-to-date and in one central location.