Swiss company Bucherer AG is keeping up with the times

The traditional company Bucherer AG relies on CONTENTSERV for its product communication

Together with Contentserv, Bucherer AG is breaking new ground to achieve its digitalization goals more easily and efficiently.

Bucherer AG, a long-established company based in Lucerne, is pushing ahead with its digitization.

Bucherer AG, a long-established company based in Lucerne, is pushing ahead with its digitization.

Baar, December 4th, 2017: With Bucherer AG, a company with a long-standing tradition joins the list of Contentserv customers. With the help of Contentserv’s software, success in the online segment is ensured for many years to come.

Quality since 1888

Bucherer AG, based in Lucerne, is the third generation to specialize in exclusive watches and jewelry from world-famous brands such as Rolex, Carl F: Bucherer and many others. At the heart of its jewelry range are the jewelry collections and one-off items produced under the Bucherer Fine Jewelry label. With around 1,600 employees in over 30 exclusive shops, Bucherer is Europe’s largest supplier of watches and jewelry.

Heinz Krienbühl, Head of E-Commerce at Bucherer AG: “Even a company that has existed for over a century must continue to develop and think about tomorrow – today. With Contentserv we can advance our digitalization.”

“Tradition doesn’t mean that the living are dead, it means that the dead are living.”

The Bucherer Group follows the advice of Harold Macmillan (1894-1986) and combines its tradition-rich history with necessary decisions for a successful future. With the help of Contentserv, a digitization strategy is now being developed that offers the company a simple and efficient data pool from which all product data, across all departments can be made available for e-commerce supply.

You can find out how Contentserv helps companies to get started digitally at

Your point of contact for product questions is Michael Kugler, Managing Director of CONTENTSERV GmbH. Telephone: +49 8442 9253 800, Email:

Swiss company Bucherer AG is keeping up with the timesCarra Enthaler19. March 2018 May 22nd, 2018
Sandra Skultety - Lead Marketing

Press Contact

Sandra Skultéty
Head of Global Multichannel Marketing

Oberneuhofstr. 3
CH-6340 Baar

T +49 8442 9253-905


Contentserv’s leading software solutions provide retailers and brand manufacturers the ability to organize and optimize their product content centrally. In doing so, they enable customers to provide a unique, emotionally-engaging product experience across all touchpoints.

The Product Information Management (PIM) system by Contentserv ensures efficient, appealing product communication and digitalizes marketing processes, which increases data quality and meaningfulness. The innovative Contextual MDM specializes in managing extensive product ranges including those with local differentiations, enabling unique, tailor-made product experience in real-time across all channels.

More than 300,000 users in 89 countries use Contentserv’s technology-leading software solutions, which have been recognized multiple times by international analysts as leading solutions. There is a reason why Contentserv is one of the 10 TOP innovators and strong performers in the PIM area.