Omnichannel retail isn’t just an industry buzzword — it’s an imperative for brands hoping to meet rising customer expectations. Today’s customers expect seamless, connected experiences across all journey touchpoints, whether they’re browsing an ecommerce site, engaging with a brand on social media, or making a purchase through a marketplace or in-store.
Yet, according to Forrester’s Predictions 2025: Digital Commerce, “we predict just 10% of major North American (NA) and EMEA retailers will commit to broader overhauls that tie store systems more closely to digital.” That means a staggering 90% of retailers will continue to struggle with fragmented, outdated solutions that fail to deliver a truly unified omnichannel experience.
This isn’t just an operational challenge — it’s a competitive risk. Brands that fail to integrate their product content, digital assets, and customer interactions across all commerce and engagement channels will lose conversions and long-term customer loyalty to those that do.
Why is this happening — and more importantly, how can your organization break free from the status quo? Below, we explore the barriers of omnichannel success, the common omnichannel mistakes retail businesses make, and how you can join the 10% that are leading the way. We’ll show how Contentserv’s advanced technology stack (including Product Information Management (PIM), Digital Asset Management (DAM), content syndication, and AI-driven contextualization) provides a solid foundation for retailers to succeed where others struggle.