CS Creation-Suite

Problem Outline

• Contents are usually inserted using the error-prone copy and paste method
• This results in numerous correction cycles
• The sending of documents back and forth inevitably leads to a chaos of different versions
• If several teams are working on one document, additional problems in coordination occur
• Licenses for complex layout programs must be installed and maintained locally on the users' computers
• Specially trained and well-paid people are required for the operation of layout programs. Staff with no special training are unable to perform the simplest changes themselves
• Those who are responsible for the publications (mainly from marketing) do not have an overview of the processes involved in prepress
• Individualization of print material usually involves manual tasks. Data cannot be taken over automatically from other information systems.

Our Solution

The CS Creation-Suite makes it possible to unite the numerous subprocesses involved in the creation of print material in a wholistic system and link them with the data from marketing, sales, and product management. Tedious process sequences which were otherwise essential for the preparation and correction of print material can be dispensed with. Considerable savings in time and expense can be achieved. Thanks to the intuitive user interfaces costly specialists are no longer necessary as layout-intensive print documents can be edited by persons with no special training. This streamlines processes, saves time, and leads to a shorter time-to-market.

As our system is web based, it is accessible from anywhere in the world. This enables teams that are located in different places to be brought together at one table. All that is required is an internet connection and a webbrowser. License fees are no longer required for software installations on the users' desktops. With workflow management, all processes remain transparent and under control. 

The deep integration with databases and third-party systems makes way for brand new possibilities in the area of print media production. Data from an ERP system can be integrated in print documents dynamically, which guarantees up-to-dateness and high quality at the time of printing. In addition, a higher degree of individualization can be realized through the integration with customer profiles from a CRM system to fully individualized catalogs for each individual customer. This direct and and personal sales approach in the sense of one-to-one marketing gives you a clear competitive edge in highly competitive markets.   

Content ManagementCross Media PublishingCustomer Relationship ManagementDatabase PublishingDocument ManagementE-CommerceIntegration ManagementCatalog ManagementMarketing ManagementMarketing on DemandMedia Asset ManagementPortal ManagementProduct Information ManagementEditing SystemSingle Source PublishingEnterprise Content Management