Current Situation
- Crowding out – aggressive competition on the market
- Narrow profit margins, which are constantly shrinking
- Limited line retailers require efficent marketing support for local campaigns
- Special catalogs, supplementary and seasonal catalogs as important sales media
- Quality and emotionality of print media are enormously important for the sales count
- Consumers want to buy on-demand over all channels
- Product information is often not filed in a structured manner
- Tedious, redundant and error-prone data care
- Product and media data are scattered throughout the whole company and with external service providers
- Printed price lists, data sheets, catalogs always have to be up to date
- Customer-specific and/or localized offers are required
- Different output channels such as online shop, e-catalog, print catalog, price lists always have to be filled with the latest data
- Time and cost-intensive creation of print materials
- Tedious correction and release processes
- National and international trade require multilingualism and thus time- consuming and cost-intensive translation management via external translation offices.
Your Benefits
- Stronger competitive position and access to new international markets
- Selective cross selling and up-selling through consumer analysis
- Profitable range of goods for on-demand inquiries
- Flexible and different sales channels possible - multi-channel marketing
- Strengthened image with consistent and CD-conform marketing media
- Central and ongoing management of product data
- Clear savings in translation management
- Reduced costs for offset und layout
- Multilingual website, web-shop, dealer portal und e-catalog
- Media neutral content for optimal reproduction in all relative media
- Optimized and uniform internal and external communication
- Reduction in time for catalog creation and multilingual publications
- Aligned workflows throughout the company
- Simple integration of limited line retailers in campaigns
- You increase the quality of your media and outputs
Our Solution
With CONTENTSERV you can store your product data in a structured manner, manage, process, and prepare data for different output media. Whether for the website in the internet, in print media, or for online media such as newsletters or portals. Changes to product data or prices will be taken over automatically in all media.
Staff, partners, agencies and limited line dealers will be included centrally in all workflows in the print production, processing, management and publishing of content. You can create individualized, localized, and printed marketing materials such as flyers, data sheets, brochures, catalogs and price lists immediately and without help directly via the web-based CONTENTSERV solution. Typeset and layout services through external service providers will become almost redundant through simple editing of original Adobe® InDesign® files directly in the web browser. You also have access to your online instruments, such as the online-shop, newsletter and website with contents. You thus increase the quality, reduce errors and save time through the elmination of redundant correction cycles.
Continuous workflow and version management and a detailed rights and release management ensure transparent and efficiently coordinated workflows in your communication and media production.
Foreign branch offices and translation offices integrate you directly in the CONTENTSERV translation management. You thus simplify your translation processes and clearly sink the time and costs involved. TMS systems, such as Trados or across, can be connected easily.
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