Current Situation
- Declining circulation, fewer subscribers and falling ad sales
- High market saturation for classic print products
- Changed media consumption, particularly in the case of young readers
- Competition between classic print media and digital media
- Long publication cycles in fast moving markets
- Lack of know-how in the online market and digital media
- Many freelancers -> tedious coordination of processes and local infrastructures
In addition to a huge book market, the concentration of magazines in Germany with over 800 titles is extremely high. The size of the market does not hide the fact, that there has been a steady downswing since the turn of the century. Thanks to the growing predominance of electronic media, this negative trend will continue. In order to maintain their existence, publishers are forced to actively include new media in their publication strategy, without neglecting classic media.
Your Benefits
- Publishing in print form and for electronic media in one workflow
- Media neutral management and processing of all data
- Work at any time and in any place via the browser
- Reduction of errors, media breaks and unnecessary correction cycles
- Everyone involved has access to the system via the browser
- Savings in time and money due to more efficient production processes
- Tremendous reduction in errors through automated workflow control
- Considerably shorter time-to-market phases
- Reach your readers before the competition does
- CONTENTSERV can draw on years of experience in web to print.
Our Solution: Efficiency through Professional Cross Media Publishing
CONTENTSERV software helps publishers make use of all kinds of media. You optimize your existing publishing processes and prepare the content for output in print and online, i.e. on the web page. All data are stored media neutrally on the web-based CONTENTSERV platform. At the same time, you complete all editing, correction and communication processes using our solution.
Through the simple and intuitive operating concept virtually no training is required for users. Additional local software is unnecessary. All work steps are carried out directly via the Web browser. All content flows from the database i.e. directly in the stored Adobe® InDesign® documents and in the connected online media, such as websites, online shop, news feeds and newsletters. All corrections can be performed directly by the browser.
You reach your customers via a variety of channels and are thus able to offer a decisive added value: Quick, up-to-date and comprehensive information. Foreign branch offices and partners can put together and individualize the local product material at any time via the template management. Translation offices can be integrated in the process via freely customizable translation workflows.
With the help of version management and functionalities for indexing and archiving, you put order in your data structure. All editing content can be found again in one central location quickly and easily.The inefficient sending of documents in emails will belong to the past.
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