Current Situation:
- Expiring patents and terms of protection
- Falling prices for generic drugs as well make saving a necessity
- High research and development costs due to the pressure to innovate
- Increasingly shorter commercialiization
- Compliance with extremely comprehensive and strict workflows
- Legal requirements necessitate the ability to track changes and record use (i.e. in the case of package inserts)
- Multiple languages and different local legal requirements
- Reproduction of barcodes
- Patients are becoming an increasingly important target group
- FDA compliance requirements make high demands on the validation of IT systems and processes.
Despite mergers and cooperation the pharmaceuticals market remains highly competitive. The cost of research and development is high whereas the profit margin is constantly falling due to price wars and expiring patent terms. The development of innovative marketing concepts and the use of effective marketing processes are becoming critical success factors in the pharmaceuticals industry.
Your Benefits:
- Compile all information from your existing infrastructure centrally
- Maintain and process all data media neutrally
- Work independent of time and place directly in the browser
- Connect translation tools easily
- Individualize your marketing material in compliance with your CD
- Create folded boxes, instructions for use, inserts, etc.
- Create labels, guarantee cards, reference values, etc. via the system
- Save time and lower your costs through faster production processes
- Considerably shorten your time to market and improve competitiveness
- Automatic barcode generation
- Communication of your products using cross media
- Fulfillment of FDA compliance requirements
Our Solution: Complexity Reduction via Uniform Data Management
With CONTENTSERV we provide you with a flexible platform, with which you can compile and implement your information, media, and marketing processes centrally and efficiently. Stand up to the high competitive and cost pressure of the pharmaceuticals sector by optimizing all your processes. You will save time and money, and also raise the quality. React faster than others to international demands, market changes, and legal requirements and invest the money left over from your budget in product development.
Make yourself less dependent on external service providers: All work steps are performed directly via the browser. You require no additional software. Operation is simple and self-explanatory for the user. All contents flow from the database directly i.e. into the centrally stored Adobe® InDesign® documents to the connected online media, such as websites, online shop, news feeds and newsletters.
Foreign branch offices and business associates can put together local product information via central template management and individualize it. Translation offices are included in the process by means of adjustalble translation workflows.
With us you can be assured that you will be able to fulfil the FDA compliance requirements:
- Roles and rights management for differentiated access rights
- Authentication with electronic signature
- Audit trail function of the CS workflows
- Comprehensive approval management via the central workflow management
- Secure, enduring documentation of electronic datasets via comprehensive versions management, including integrated electronic signature, if required.
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