Current Situation
- Constant adjustment of product range due to constantly changing buying and consumer behavior
- Shift from universal shippers to special shippers requires more time and effort in the catalog production
- Versatile management of the range of goods requires ongoing care of product and marketing texts
- Constant updating of catalogs and media in terms of the season, content and ads
- Internet as a medium is becoming a significant growth factor
- Multichannel marketing is becoming essential
- Supplementary catalogs are becoming the supporting pillar of the knock-on effect in sales
- Special catalogs for specific target groups and classes of goods have to be grouped individually
- Special acquisition and supplementary catalogs
- Cross selling campaigns
- High external costs for the creation of print and online media
- Time-consuming and tedious processes in catalog creation
The mail order trade is subject to constant change. On the one hand, offers are met with quickly changing markets. On the other hand, through the implementation of Content Management and Production Management systems it is possible to realize new concepts and improved cost effectiveness. This goes along with a significantly faster time to market. The increasing significance of multichannel distribution requires particularly efficient data management.
Your Benefits
- Efficient and optimized data management
- Defined workflows ensure efficient and transparent processes
- Central control of all workflows via a single web-based platform
- Automation and control of recurring media processes
- Media neutral management of all digital data
- Quick adjustment and preparation for cross media output
- Efficiency in catalog production via layout templates and structures
- Multichannel functionality and cross media publishing
- Time to market is reduced significantly
- Higher profitability through fewer cost and time-intensive processes
- High flexibility through proven solution building blocks
- Profit from our best practice approach
- Comprehensive roles and rights management
- Optimized security, backup and archiving concepts
Our Solution: Achieve Cost-Effectiveness Using Optimized Data and Workflow Management
CONTENTSERV provides wide-reaching software solutions for the complex requirements in the mail order business in the creation of catalogs and cross media production. Through the intelligent combination of existing software building blocks, individual solutions can be realized quickly, efficiently and reliably.
The CONTENTSERV solution scenario focuses on the media neutral management of data (Media Asset Management, Product Data Management, Content Management). All existing data are made available optimally through the workflow management and flow (semi-)automatically into the desired media.
Data care is based on roles and rights and is performed via the browser. All internal or external staff, service providers, and agencies work together efficiently and reliably. All actions can be retraced in detail on a platform, without the installation of special hardware or software.
In addition to the process and data management for the complete prepress area, multichannel concepts and cross-media strategies can be organized and implemented quickly and efficiently. As soon as data exist they can be used so optimally in all output media, which ensures transparency and cost-effectiveness.
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