Current Situation
- Transformation from a classic insurance institute to an integrated consultant
- Difficult general economic conditions and demographic change lead to a changing demand for products
- Sinking margins reduce the rate on return
- Due to changed customer expectations the demands made on communication are growing
- High competitive pressure requires the quick entry of new products on the market
- Complex products require personal consultation and thus knowledge management for qualified personnel.
- Various special solutions for newsletters, mailings and PR communication lead to interface problems, redundant data and high maintenance costs
- Constant political and legal changes to basic conditions require the ability to react quickly and flexibly.
- Current information and changes must be communicated promptly to all employees
- All data must be stored to comply with audit requirements
- In order to reduct costs, standardized services have to be increasingly automated and individualized.
Your Benefits
- All product and media data are accessible on a central data platform.
- You optimize and unifiy your media and communication processes
- You care for your data via a wholistic central software solution instead of maintaining redundant systems
- You create, edit and correct your marketing material yourself for all kinds of media conform to your corporate design
- You save time and money and are less dependent on providers
- You can react faster, more flexibly and more precisely to the wishes of customers, business associates and other interested parties
- Your new products are on the market faster due to a considerably shorter time to market
- You can initiate and complete marketing campaigns much faster
- With individualized newsletters, portals and print material you reinforce your customer relationships
- You provide employees, branch offices and business associates with a central information and knowledge platform
- You can localize your promotional material in virtually any language and increase your presence in international markets
- New legal, political and/or internal information is updated and communicated centrally
- You strengthen your competitiveness and achieve considerably higher turnover.
Our Solution: Successful Communication via a Central Knowledge Platform
With CONTENTSERV you create, edit and distribute all information centrally, media neutrally, efficiently and quickly. You will have a head start on your competitors in the insurance market in order to specifically develop and market new or revised finance products to meet constantly changing customer expectations.
CONTENTSERV takes over the media neutral management, as well as the preparation and output in all kinds of media. You manage current product information via the central product data management. With campaign management, you control cross media campaigns in order to approach your customers comprehensively. From now on, you organize and manage all images, documents and media data centrally via the browser. Dialog marketing instruments support you in the management of your customer relationships. Via the brand management you give your branch offices and business associates the ability to create marketing material themselves in conformity with your corporate design without specialized support and to tailor it your requirements.
With the central knowledge and information platform of CONTENTSERV, you have access to a company-wide uniform database for your specific customer and branch office communication. With our e-learning solution you promote the internal further training of your employees. You create and manage learning content and its presentation in virtual classrooms.
CONTENTSERV and its expert partners in the insurance field will accompany you in all project phases and give you security for your investment. They have indepth knowledge of the insurance and finance sector and years of experience in the realization of media projects.
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