Current Situation
- Shared data storage over many sales and production sites
- Media data such as images, graphics etc. are stored mainly at agencies and external service providers
- Stronger competition on international multilingual markets requires constant product development and thus new marketing material
- ERP and CAD systems do not manage marketing data
- Lack of structured product data management leads to redundant and error-prone data care
- Wide range of products with many variants requires time and cost- intensive updating of printed marketing materials
- Time and cost-intensive translation management through external translation offices
- Multifaceted sales channels which have to be cared for and equipped with current product data: online shop, online catalogs, print catalogs, price lists, business associates on site
- Slow communication of product innovation on the market
- Low level of cross-selling, i.e. of accessories, spare parts, etc.
Your Benefits
- Enter new international markets quickly - shorter time to market
- Strong competitive position
- Image care through consistent and CD conform marketing material
- Use several distribution channels at the same time
- Increase in turnover through cross-selling campaigns
- Central, structured, and up-to-date product data management
- Clear cost saving in translation management
- Current multilingual website, online shop and online catalog
- Improved product communication internally, externally and with customers
- Care for content media neutrally for optimal reproduction in all media
- Increase the quality of your catalog production
- Shorter catalog production time especially for multilingual publications
Our Solution
With Product Data Managment by CONTENTSERV, you can store, manage, and edit all your products with all corresponding texts and data for many different output media in a structured manner. Whether they be for the Internet, as print media or, for example, for your newsletter. With the web-to-print functionality you create simply via the browser the latest marketing material, such as flyers and brochures. Your catalog and price list creation can be automated by means of database publishing.
For data exchange and the full integration of your systems we provide you with bi-directional interfaces for your existing systems, i.e. SAP, Navision, CAD, Trados, across, etc. Foreign branch offices and translation offices can be integrated directly via the browser in CONTENTSERV Translation Management. You simplify your translation processes and save time and money.
You can provide your customers and trade partners with access to your products round the clock with CONTENTSERV Shop Management via the online shop. Use standards such as eClass for the classification of features and product groups, as well as BMEcat, for example, for the exchange of electronic customer catalogs for your customers and suppliers.
Continuous workflow and version management down to the product level. Detailed rights and release management ensure transparent and clearly defined workflows. Detailed filter and search functions in the system help you to find required products and product information quickly and simply for editing and correction.
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