Current Situation
- Transformation from classic commercial bank to integrated financial service provider
- Difficult economic framework and demographic change lead to a change in demand for products
- Sinking margins reduce return on investment
- Changed customer expectations lead to growth in the demands made on communication
- High competitive pressure demands the quick market entry of new financial products
- Complex products require personal consultation and thus knowledge management for qualified personnel
- Wide range of special solutions for newsletters, mailings and PR communication result in interface problems, redundant data and high maintenance costs
- Constant changes in the political and legal constraints require the ability to react quickly and flexibly
- Latest information and changes must be communicated promptly to all employees
- All data must be stored to comply with audit requirements
- In order to lower costs, standardized bank services must be increasingly automated and individualized.
Your Benefits
- All product and media data are accessible on a central data platform
- Optimize and unifiy your media and communication processes
- Care for your data via a central and all-round software solution
- Create marketing material yourself conform to your corporate design
- Save time and money and become independent of providers
- React faster to the wishes of customers, business associates, etc.
- Shorter time to market
- Initiate and complete marketing campaigns much faster.
- Reinforce customer relationships with individualized marketing material
- Provide employees and business associates with a central info platform
- Localization capabilities increase your presence in international markets
- New legal, political and/or internal information is communicated centrally
- Strengthen your competitiveness and achieve greater turnover.
Our Solution: Successful Communication via a Central Knowledge Platform
With CONTENTSERV you create, edit and distribute all information centrally, media neutrally, efficiently and quickly. You will have a head start on your competitors in the financial market in order to specifically develop and market new or revised finance products to meet constantly changing customer expectations.
CONTENTSERV takes over the media neutral management, as well as the preparation and output in all kinds of media. You manage current product information via the central product data management. With campaign management, you control cross media campaigns, in order to approach your customers comprehensively. From now on, you organize and manage all images, documents and media data centrally via the Web browser. Dialog marketing instruments support you in the management of your customer relationships. Via the brand management you give your branch offices and business associates the ability to create marketing material themselves in conformity with your corporate design without specialized support and to tailor it your requirements.
With the central knowledge and information platform of CONTENTSERV, you have access to a company-wide uniform database for your specific customer and branch office communication. With our e-learning solution you promote the internal further training of your employees. You create and manage learning content and their presentation in the virtual classroom.
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